Pupstate Playground

Creating the brand identity for Pupstate Playground was all about bringing bright colors, happy vibes, and a welcoming atmosphere to the forefront. This Greenville hotspot for dog lovers needed a visual identity that screamed fun and friendship from the first glance. We infused their logo with vibrant hues and energetic designs that capture the essence of a joyful, bustling doggie daycare. Check out our portfolio to see how we crafted a brand identity that's as inviting and cheerful as Pupstate Playground itself, making every dog owner and their furry friend feel right at home.

Services: Logo + Branding

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Group of six dogs sitting on green grass, including a golden retriever, a black and white Border Collie, a black Labrador, a speckled Australian Shepherd, and two other retrievers.
Logo with a dog outline and the words "Pupstate Playground" in white on a black background.
Logo with a white outline of a dog inside a country shape, surrounded by the words 'PUPSTATE PLAYGROUND' on an orange background.
A light green background with an illustration of the state of Texas outlined in orange. The words "PUPSTATE PLAYGROUND" are written in white, curved around the illustration.
Logo for Puppstate Playground featuring a navy blue outline of South Carolina with a dog's head incorporated into the state shape, set against a light blue background, with the text 'PUPSTATE PLAYGROUND' in white circular around the graphic.
A color chart titled "Colors Dogs Can See" showing four colors: yellow, gray, blue, and dark blue, with labels indicating these are the color dog vision can perceive.
A cheetah chasing a lion on a grassy plain, with two dogs nearby.
Outline of a dog and a map of South Carolina with a plus sign in between.
A fabric with a colorful pattern of outlined dog faces in white, yellow, orange, and blue on a light blue background.
A navy blue cap with a round patch featuring a dog outline and the words "Pupstate Playground".
Collage of various dogs at a dog park, with playful and happy scenes including dogs on agility equipment, puppies with their owners, a water fountain for dogs, and a bathtub filled with bubbles; text panels promoting a puppy care promise and new puppy parent information.