Ethridge Law Group Life Path Division
For Ethridge Law Group's Life Path Division, we built a clear, compassionate digital presence to match the care behind their work. From a custom website and print collateral to social graphics, educational reels, and a strategic Google ad campaign, every piece was designed to make estate planning and special needs advocacy feel approachable, not overwhelming. The site is as easy to navigate as it is reassuring, guiding families through complex decisions with clarity at every step. It's been a privilege to help Life Path connect with the families who need them most.
Services: Website Design + Social Media + Google Ads + Graphic Design
For Ethridge Law Group's Life Path Division, we built a website designed to meet families exactly where they are, clear, calming, and easy to navigate, even in the middle of a stressful decision. Every page was structured around real questions families ask when facing guardianship, elder law, or special needs planning, making complex legal processes feel manageable from the very first click.
Once the site was live, we launched a strategic Google Ad campaign to put it in front of the families who needed it most. The result: conversion rate grew from 4.21% to 21.19% between February and July, with 7,500+ clicks and 160+ phone call leads, all at an average cost of just $1.23 per click.
For Ethridge Law Group's Life Path Division, our social media strategy was built around education, connection, and community.
We created a mix of educational reels breaking down complex topics like estate planning, guardianship, and special needs advocacy into approachable, easy-to-understand content, alongside static graphics highlighting client testimonials, team spotlights, and firm recognitions. We also spotlighted their community involvement, from food drives to local sponsorships, showing the human side of the firm beyond the legal work.
Every post was designed to build trust with families navigating difficult decisions, while giving Life Path a consistent, recognizable presence across their platforms.