The Blood Connection:
The Blood Bowl Campaign

CampFire partnered with The Blood Connection to support the 41st Annual Blood Bowl by leading content strategy and execution throughout the event. Our team handled content planning for social and advertising, clearly outlining schedules, locations, and donor incentives to help drive participation.

We were on site capturing donor interviews and real time moments, then quickly turning that content around to keep momentum high across channels during the event. The goal was simple: help amplify the impact, highlight the donors, and keep the energy strong from start to finish.

Social Media + Graphic Design + Photo + Video + Advertising

A woman with blonde hair smiling and holding a trophy in the shape of a large bowl with a wooden base, awarded for an event or competition.
Logo with a red blood cell icon and the words "Blood Drive" in black and red text.
Black and white promotional banner for Clemson vs. USC Blood Bowl 2025, featuring a downtown landmark including a clock tower and statue, with text highlighting the event details, dates, and its charitable purpose.
A piece of paper with South Carolina Gamecocks logos and mascots, overlapping text that reads 'GAMECOCKS!' in red and white, on a red background with repeated 'GAMECOCKS!' text.
A white T-shirt with colorful graphics promoting the 24th Annual Golden Bear Bowl football game, featuring a tiger mascot and the text 'Once a Bear, Always a Bear,' placed on an orange background with repeating 'TIGERS!' text.

Original Post

Original Post

Original Post

Original Post

A person facing away wearing a gray sweatshirt with a graphic of a tiger playing basketball, orange and purple text reading 'Blood Bowl,' and additional text about the event. The sweatshirt features a cartoon tiger holding a basketball, with red flames and a basketball on the ground. The person is holding a basketball and standing outdoors near a brick wall.
Promotional poster with a tiger mascot in an orange football jersey with the number 1, and a photo of two people in white sweatshirts standing against a brick wall. Background features a crowd at a sports event with the text 'Give Blood, Get a Crewneck.' and the All in branding.
University of South Carolina event schedule with dates from November 19 to November 21, listing hours and locations including Horseshoe/Sumter Street, Campus Village, and Lincoln Engineering Center, with a background image of a statue and the Russell House building.
The image shows a person in a chicken mascot costume with a South Carolina jersey, standing in front of a graphic promoting a blood drive, with the text 'Give Blood, Get a Crewneck.' The background features a Clemson versus USC Blood Bowl 2025 event poster.
Collage of photos featuring a tiger mascot, people taking selfies, and conversations, with bold white text in the center stating 'Every Donation Counts'.
Statistics related to social media engagement over a red background featuring a person wearing a sports uniform and a mascot.
Group of people celebrating Clemson University winning the 2025 Blood Bowl against USC, with a mascot and championship banner.
Red background with white text highlighting 5,000+ donations and 15,000+ lives saved for the Clemson vs. USC Blood Bowl.
A person dressed in a tiger mascot costume standing in front of a sign that reads 'The Blood Connection, Your Community Blood Center' with a tiger face logo on it.